Case Studies
CHANGE MANAGEMENT & CULTURAL TRANSFORMATION
2) Celebrating Our Global Team and Elevating IT
Turning internal communications into human connection across a global IT organization
43
colleagues featured
most engaged content
#1
consistent cadence
Weekly
MY ROLE
Program Lead • Concept Design • Content & Experience Execution
THE CHALLENGE
A global IT organization of 1, 100+ colleagues spread across four regions was technically connected, shared systems, shared strategy, shared goals. But culturally? Fragmented. People knew their own teams and their own work. They didn't know each other.
The answer wasn't better announcements or more polished updates. It was shifting the lens entirely, from what the organization was building to the people doing the building.
ITM IS U! was created to surface the personalities, stories, and human moments that make an organization feel like a community. Not just updates and announcements, but real visibility across regions, and a genuine sense that this was one organization with one shared culture.
We don't connect through what we do.
We connect through who we are.
WHAT WE BUILT
ITM IS U! was a weekly internal spotlight series, one colleague featured per week, published through the Social Intranet and the #TuesdayTransformation newsletter. Forty-three employees were showcased over the life of the program, from across all regions and all levels of the organization.
Each feature followed a consistent structure, but never felt like a template. Three lenses guided every story:
Personal Life
Interests, habits, mindset, the stuff that makes people people
Professional Impact
Projects, focus areas, contributions that rarely get visibility
Strengths Profile
CliftonStrengths lens, a shared language for how people work
WHAT HAPPENED
ITM IS U! became the highest-performing content in the #TuesdayTransformation newsletter, consistently generating more comments, reactions and peer-to-peer interaction that any other format. People didn't just read it. They tagged colleagues in comments. They reached out to people they'd never spoken to. They started conversations that wouldn't have happened otherwise.
Cross-region awareness increased. Hidden talent surfaced across levels and functions. And the nature of internal communication shifted, from broadcasting to belonging.
When people see themselves in the organization, culture becomes self-sustaining. ITM IS U! wasn't a communication series. It was a cultural system.